Brownes Dairy have launched their first ever Christmas TVC via Meerkats for ‘Santa’s Favourite Milk’. The spot celebrates the joy of giving and saying thank you –and not just to the man in the big red suit.

The mums at Brownes know all too well that with rituals of writing wish lists and making demands to Santa at the local shops, Christmas can easily become a season of “I want! I want! I want!” for young families.

But there is one Christmas ritual that can be a great opportunity to teach kids the importance of giving. The commercial follows a young child, who after putting out a tall glass of milk for Santa, realises there’s a few more people he’d like to wish a merry Christmas.

“A parent’s most important job at Christmas is to teach kids that giving is more important than getting,” said Meerkats Chief Strategy Officer Melanie Wiese. “Milk for Santa is the first gift kids give. It offers a sign that parents are getting the whole parenting thing right.”

The 45-second spot, along with 30-second and 15-second cutdowns, launched across TV, cinema, and social in the lead up to Christmas in 2018.

Natalie Sarich-Dayton, Marketing Director of Brownes Dairy said, “It was important to us that our Christmas ads would have a strong message from our family to the families of WA.”

Associate Creative Director of Meerkats, Rikki Burns, said, “It’s not every day we’re able to work on such an iconic brand in the Christmas space. This beautiful result is a testament to the strong brand vision at Brownes Dairy.”

Watch the commercial below.