Brownes Dairy 2020 Australian Bushfire Appeal Q&A

Key Messages:

• Brownes Dairy is donating 10c from the sale of every 2L and 3L bottle of milk to the Australian Red Cross.
• Products included are: 2L and 3L: Full Cream Milk and HiLo milk and 2L skim milk.
• Donation period is from 17 January 2020 up to and including 6 February 2020.

Q & A:

Why is Brownes Dairy collecting donations?
As Australia’s oldest dairy, our hearts ache at the bushfire devastation happening in our country and we want to help rebuild affected communities and families.
We have previously successfully donated significant funds to to the Lord Mayor’s Distress Relief Fund which was set up to help the families affected by the Waroona, Harvey and Yarloop Fires 2016.

How long are you raising donations from the sale?
The donation period is for all scan sales from Friday 17th January 2020 up to and including Thursday 6th February 2020.

Why only 10 cents, that’s not much?
10 cents might not seem like a lot but when you consider how many bottles of milk we sell it adds up to tens of thousands of dollars.
Profit margins are very slim in milk and the 10c will be donated from Brownes Dairy profits.

Why is the donation not on your Skim 2L milk?
We are donating 10c from every 2L and 3L Brownes Dairy everyday milk – including Skim milk.

Where is the money donated going?
All donations raised from the sales of Brownes 2L and 3L Full Cream, HiLo and Skim milk will go to the to the Australian Red Cross Disaster Relief and Recovery Fund.

What is the Red Cross Disaster Relief and Recovery Fund?
Your donation helps Red Cross give people the support they need in disasters. In this case, specifically to the areas in Australia facing unprecedented bushfire activity. Find out more here:

How do I donate more?
If you wish to donate more, it can be done here:

Do you have permission to raise money for the Australian Red Cross?
Yes we have requested and been granted express permission for this appeal.

How will the money be spent?
According to their website, the Red Cross will use the funds for the following vital initiatives:

You can find out more at:

Why spend money on new labels and point of sale and not just donate all of that?
Our partners and printers have donated their time and resources to this cause.