Brownes Dairy 2021 Perth Hills Bushfire Appeal Q&A

Key Messages:

• Brownes Dairy is donating 10c from the sale of every 2L and 3L bottle of milk to the Lord Mayor’s Distress Relief Fund.
• Products included are: 2L and 3L: Full Cream Milk and HiLo milk and 2L skim milk.
• Donation period is from 12 February 2021 up to and including 25 February 2021.

Q & A:

Why is Brownes Dairy collecting donations?

As Australia’s oldest dairy, our hearts ache at the bushfire devastation happening in our home state of WA and we want to help affected communities and families rebuild.

We have previously successfully donated significant funds to the Lord Mayor’s Distress Relief Fund which was set up to help the families affected by the Waroona, Harvey and Yarloop Fires 2016.

How long are you raising donations from the sale?

The donation period is for all scan sales from 12 Feb 2021 up to and including 25 February 2021.

Why only 10 cents, that’s not much?

10 cents might not seem like a lot but when you consider how many bottles of milk we sell it adds up to tens of thousands of dollars.

Profit margins are very slim in milk and the 10c will be donated from Brownes Dairy profits.

Is Skim 2L milk also included?

We are donating 10c from every 2L and 3L Brownes Dairy everyday milk – including Skim milk. You may notice that Skim milk 2L does not carry the donation label but we will still donate the 10c per bottle.

Where is the money donated going?

All donations raised from the sales of Brownes 2L and 3L Full Cream, HiLo and Skim milk will go to the to the Lord Mayor’s Distress Relief Fund.

What is the Lord Mayor’s Distress Relief Fund?

The Lord Mayor’s Distress Relief Fund raises and coordinates donations to support the victims of natural disasters occurring within the Western Australia. The Lord Mayor’s Distress Relief Fund has now been activated to assist victims of the bushfires in the affected local government areas. Find out more here:

https://appealswa.org.au/wp-content/uploads/2021/02/LMDRF-Wooroloo-2021-Fact-Sheet.pdf

How do I donate more?

If you wish to donate more, it can be done here: https://eservices.perth.wa.gov.au/ePathway/Production/Web/Applications/ApplicationNames.aspx?ApplicationId=114050&js=-762156163

Do you have permission to raise money for the Lord Mayor’s Distress Relief Fund?

Yes we have requested and been granted express permission for this appeal.

How will the money be spent?

According to their website, the Fund will work with the affected local governments and the State Recovery Coordinator to ensure money is disbursed directly to those who need it.

All administration costs are absorbed by the City of Perth so 100 percent of funds raised will go directly to those in need.

You can find out more at: www.appealswa.org.au