After much anticipation, we’re very excited to announce our latest campaign to save the WA dairy industry is now airing on TV’s across WA!
Many of you will remember earlier this year when we issued a call to find the most passionate supporters of the WA dairy industry. It was all about sending a message back to our hard-working farmers in the South-West to let them know that the people of Perth are behind them.
In a massive show of defiance to those companies who choose to import Eastern States’ dairy products, thousands of everyday West Australians turned out to declare themselves ambassadors of WA dairy. A lucky few were then selected to broadcast their message of encouragement back to WA farmers. They’re West Aussies from every walk of life - young, old, families, parents, brothers, sisters and friends. People like Madeline Abbot and Robert Lorrimer from Ascot, the Rickett family from Ellenbrook and Cameron Powell from Scarborough.
While these people don’t know each other and have probably never met, they all share something in common – they recognise that without the hard work of WA’s dairy farmers, there would simply be no milk. It’s vitally important that our farmers are able to secure a fair return from the market for the milk they produce. This is the cornerstone of Brownes’ philosophy and a cause we are proud to champion.
Imported dairy products are hurting WA farmers – that’s the cold, hard truth. So with the help of our WA dairy ambassadors, we’re issuing a call to arms to all proud West Australians to buy local and support your State. This is one of the messages that our stars of the screen are now relaying on television and online around the State this week.
In case you missed our first ad of Save WA Dairy, here it is for you to watch and share!