11 October 2013

Flavours of WA

Made fresh by Brownes Dairy, and filed under General

Flavours of WA Blog Post ImageWe love Western Australia – we love celebrating all the fantastic things that make our state the great place that it is.  That’s what our new Flavours of WA Campaign is all about.

No doubt some of you will have already seen the ads popping up around Perth and from Sunday, the TV commercial will be on air state-wide. 

From Rusty Gates, to FIFO, to Quokkas, we hope you’ll join us in celebrating the cultural flavours of WA and the amazing flavours of Brownes Chill, made from fresh Western Australian milk from the farmers of the South West.

And as always, there’s an important truth behind the fun, colour and irreverence of this campaign - remember that ever litre or milk that is sold from the eastern states could instead be coming from Western Australian farmers, growing our industry and economy. 

So we hope you will love celebrating the Flavours of WA as much as we have enjoyed bringing them to you, and in the process, help us stop foreign, flavoured milk from the Eastern States from invading WA.

Create your own Flavour of WA here.

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25 September 2013

It's Showtime!

Made fresh by Brownes Dairy, and filed under General

It's Showtime Blog Image
It may only be September, but with just 3 sleeps until the Perth Royal Show, we reckon it already feels more like Christmas.

It goes without saying, the Royal Show is one of our favourite events of the year. Not only are we able to showcase our range of award-winning products, but more importantly, we get to meet you – our customers, friends and fellow West Australians. 

For most visitors to the Claremont Showgrounds these school holidays, a trip to Brownes Dairy Pavilion is top of their to-do list. Here people can sample our iconic Chill and Shake N Shake flavours, as well as taste Brownes delicious yoghurt range. Just make sure you leave room for all the other tasty food at the show!

But in true Royal Show spirit, the fun doesn’t end there! Inside the IGA Pavilion, Perth celebrity chef Herb Faust will be cooking up a storm with Brownes products made by local farmers right here in Western Australia. Visitors will also have the opportunity to sample the newest flavours in Brownes’ West N Fresh gourmet yoghurt range and try our revamped juice varieties. So why not pop in and say hello to Herb and the rest of the Brownes team.

Not only is the Royal Show a great family day out, but it’s also a chance for the kids to learn something – and that’s exactly what they’ll do inside the Farm 2 Food Pavilion. Here, youngsters will be able to try their hand at milking on one of our specially-built replica cows.

It’s the perfect way to learn about how milk reaches the supermarket shelf and will also provide a lasting memory of the time they became a real-life dairy farmer!

For those who don’t want to get their hands dirty, daily milking demonstrations will be held at the Brownes Milking Station, just like we’ve been doing for decades.  

So if you’re heading down to the Claremont Showgrounds anytime from September 28 – October 5, stop in to Brownes Town and say g’day to the whole Brownes team. We can’t wait to see you!  

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25 September 2013

Now Playing: Save WA Dairy

Made fresh by Brownes Dairy, and filed under Save WA Dairy

After much anticipation, we’re very excited to announce our latest campaign to save the WA dairy industry is now airing on TV’s across WA!

Many of you will remember earlier this year when we issued a call to find the most passionate supporters of the WA dairy industry. It was all about sending a message back to our hard-working farmers in the South-West to let them know that the people of Perth are behind them.    

In a massive show of defiance to those companies who choose to import Eastern States’ dairy products, thousands of everyday West Australians turned out to declare themselves ambassadors of WA dairy. A lucky few were then selected to broadcast their message of encouragement back to WA farmers. They’re West Aussies from every walk of life - young, old, families, parents, brothers, sisters and friends. People like Madeline Abbot and Robert Lorrimer from Ascot, the Rickett family from Ellenbrook and Cameron Powell from Scarborough.

While these people don’t know each other and have probably never met, they all share something in common – they recognise that without the hard work of WA’s dairy farmers, there would simply be no milk. It’s vitally important that our farmers are able to secure a fair return from the market for the milk they produce. This is the cornerstone of Brownes’ philosophy and a cause we are proud to champion.

Imported dairy products are hurting WA farmers – that’s the cold, hard truth. So with the help of our WA dairy ambassadors, we’re issuing a call to arms to all proud West Australians to buy local and support your State. This is one of the messages that our stars of the screen are now relaying on television and online around the State this week.

In case you missed our first ad of Save WA Dairy, here it is for you to watch and share!

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24 June 2013

Winter in Southwest WA...

Made fresh by Brownes Dairy, and filed under General

It’s official. Winter is well and truly upon us and for those hard-working dairy farmers in the South West, the change in temperature brings with it some seasonal challenges.  

Did you know it’s only a myth that when cows are milked in winter ice-cream comes out? You learn something new every day!

Something that isn’t a myth, however, is that cows use more energy to keep warm during the cold winter months and this can sometimes have an impact on how much milk they produce. Production can also be affected by the time of year a mother cow is calving. Cows carrying a calf in winter produce more milk during this time and less milk once the calf has been born. Similarly, a cow calving in spring is likely to produce a lot less milk by the following winter. This means that farmers must manage their calving and feed systems to ensure a balanced year-round supply.

If you’ve ever been lucky enough to spend a night on a dairy farm in the South West you’ll know how cold it can get around this time of the year. In fact, the coldest place in WA by average maximum temperature is Albany in the Great Southern. It’s so cold around there that it sometimes snows!

So when you’re cuddled up in bed, spare a thought for farmers like the Ravenhill family from Albany who rise and shine at 3am each morning to make sure we’ve got plenty of great tasting WA milk in our fridges. Thanks guys!


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13 June 2013

Since 1886...

Made fresh by Brownes Dairy, and filed under General

It’s throwback Thursday, so to celebrate we’re talking a stroll down memory lane.

Since 1886, generations of West Australians have enjoyed Brownes’ delicious products – something the rest of the country has always been jealous about.

But we want to know what you remember most about growing up with Brownes.

For many, it started with a trip to our Balcatta Dairy, an excursion that became an institution for a countless number of Perth school kids. Starting in the 1960s, Brownes’ factory tours taught students about how milk makes its way from the South West to their kitchen tables each day. They learned the simple and powerful truth that without WA Dairy farmers, there’s no fresh WA milk to enjoy.

For others, the image of coffee in a carton meant only one thing – Brownes Coffee Chill. These television ads were hugely popular in the 1980s and 1990s and had many people singing along “It’s all in the way the coffee’s percolated, that’s why nothing beats the taste of Brownes Coffee Chill.” Ahh, the memories!

Going even further back, some might remember when we first launched Brownes yoghurt in 1959. More than half a century later and our yoghurt range is still on the weekly shopping list of hundreds of thousands of West Australians and growing in popularity.

Big hair, glam rock and spandex – the 1980s were also a big decade for Brownes – we celebrated our 100th birthday.  What a milestone!

We’d love to hear what you remember about growing up with Brownes. After all, Perth is and will always be a Brownes Town!


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